NYC Style Spot + topshop

Cool Britannia Arrives in NY

Topshop's first ever US store will open tomorrow in Broadway, and Drapers has had an exclusive sneak-preview. We wonder if US shoppers and fashionistas are so excited about this as we are. We adore the brand and love their approach to marketing and advertising, their designs and huge creativity portrayed in their lines.

The shop in the SoHo are of lower Manhattan will have four floors featuring one floor for shoes, another one with accessories and clothes, and the other floors will include Kate Moss' collection, some designer wear and of course, even more fashionable clothing. The ground floor will be dedicated in its entirety to Topman.

All very exciting, all very British and pushing the "cool Britannia" emblem throughout, we wonder if new yorkers will be able to forget about the financial crisis and begin sporting shopping bags from Topshop.

Still, we wished we were in NY...

Picture: Drapers Online

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