Fashion Limbo is delighted to have a guest writer today, fellow blogger Sabine from Muse. An expert in branding and communication, and an avid shopper, we give you her view on how some stores present themselves, and how many get it oh-so-wrong:
While some love the thrill-of-the-chase of a good bargain (as do I), the drawbacks of the shopping experience are just too great for others to even bother. Crowded stores, the frenzied tug-of-wars over flimsy summer tops, long cues at the fitting rooms and check-out counters....It is a nightmare many are quite willing to skip!
Over the past few days I have spent quite some time thinking about what I call "fitting room politics": how our experience in the store - and especially in the fitting rooms - can make or break a sale.
Here are my top 3 fitting room "peeves":
1. Uncleaned floors - Nr 1 killer of a positive impression of a brand! All that shiny marble goes to waste when the floors are littered with dust, hairs and clothing fluff! The worst? 7 out of 10 stores have fitting rooms that are not clean!
2. Lazy sales personnel. The kind that expects you to return the items you've just tried on to the correct shelves in the stores (a favorite in Belgium stores!) instead of doing so for you (with a smile!).
3. Fitting room basics: a well-closing curtain or door, a few hooks, a stool (these days often considered a luxury, it seems), flattering lighting.
Getting it right in the fitting room is of the utmost importance: it is probably the ONLY place in which your customer thinks clearly about her purchase. The more comfortable she is here, the more likely she is to buy!
To read the rest of the article including some tips on how to "get it right", click here.