For his S/S 2011, Gareth Pugh collaborated with Ruth Hogben to film this video of model Kristen McMenamy showcasing his collection instead of a traditional runway show.

Gareth is always pushing the envolope and I believe this is a wicked idea, although I hope this doesn't replace the runway shows we all love. What do you think? Isn't the whole point of runway is to see how clothes feel and move in real life, as opposed to a video where you can pick and choose the good angles? 

Anywho, how fierce is Kristen McMenamy who is now 45! Don't you just love her long silver grey hair?! You have also seen her in this compelling campaign before, remember? :)