well, as you may know a couple of days ago, which was 29th November 2011, I did attend 'HERMES Temptation' book launching by Fitria Yusuf and Alexandra Dewi at PESTO. This book is packed with light content, all about their struggle and stories regarding their role as Prestigious Reseller.
What do they do basically? Well, as you may know, reseller means you buy then you sell it again to different audience. that's exactly what they do. Some people may ask them to sell their second hand or even brand new branded bags. Mostly, HERMES, though sometimes they provide you with other varieties as well.
It sounds easy, huh? Reselling things, then you get the money. But in fact, it's not a piece of cake! Many problems were there, waiting for them to be solved. For instance, bad customer, deceitful customer, fake bags and all, competition occurs too! since, they're not the only reseller in Indonesia. But why HERMES? why is it not Balenciaga? Louis Vuitton? Bottega Venetta? And all other brands. It simply is because HERMES charm, its pride and quality. Would you buy a bag that costs equal to a car? Many would say, NO! but hell in Indonesia, they'll scream YEAH *well, mostly women would say so*. Then what would they do to get them? I gotta say, anything! yes, anything. A group of 7 women would willing to buy ONE bag, because it costs them so much that they don't want to waste it by themselves. each of them will wear the bag one day in a week. silly and stupid huh? how brand blinds people's eye.
But that's the mentality of indonesian fellows, my dear. I'm not criticizing, I'm being realistic, cause that's what happened. And i love how this book is all about, the stories between their successful journey. how they earn the trust from people and all. how do you thing that works? NEVER EVER DECEIVE YOUR CUSTOMER. that's a very bad bad bad bad and bad act. trust is like a glass, once it's broken, it'll never be the same, never perfect. you'll always see the cracks though you've fixed it thousand times.
The overall of the launching is pretty good! The food from PESTO was great, i love the ambience and friendliness of the authors. the talk was all about the book and we were also taught to differ fake to genuine bags. it was fun and kind of new for me. Since Fitria and Dewi were really beautiful! Fitria simply wore white top and white pants while Dewi does the opposite, black top and fringe skirt-like-shorts. cool heels both of them wore! 
Not only they're funny and friendly, but their hearts are gold! with the launch for this book, they also donated the total of USD40000 to two social associations. means, they're not only good in earning money, but they also do giving money away for those who need them. may God bless you always ;)