These short films (as well as the campaign) breathe simplicity and good humour. They're shot with freshness - use natural light and are easy and essentially 'spring-y/summery'. The girls in the film seem ones whose minds are straightforward and who accept what is said to them quite simply, who are not difficult, nor argumentative, nor suspicious but are of a playful child-nature. The men seem unmistakeably honourable, are gentlemen, not afraid, nor unruly but handsome and powerful. The idea of French/European simplicity permeates the films and shows everywhere, seeps right into the music too. Simplicity is ingenious because it desires to speak the truth and not to praise itself. THIS is exactly what makes a great campaign for me. NOT another campaign with skinny models striking silly contrived poses in expensive un-relatable clothing. Thank God!