INFLUENCERS TRAILER

INFLUENCERS FULL VERSION

Influencers by Kanye West is only the beginning of what is set to be an ongoing web series featuring interviews with other influencers to go alongside this production; the first of which was released on Wednesday, November 17th.

I like that they made a conscious decision to release the film online. The whole idea is to make ideas free and accessible and therefore, maybe influencing someone else. And it definitely looks like the plan is working.

See, all it takes is one person to start a movement. That’s right, I said one person. Not 100 influencers, not 500 fashion bloggers. One. Person. Is all it takes. 
But that one person has to be committed. They have to not care what others think. They have to have enough passion that they can do their own thing. And once they are out there, giving it all that they’ve got, they can’t help but attract kindred spirits who join the cause and start giving it all they’ve got as well. 

Something similar is seen in this video, from the Sasquatch Music Festival 2009, where this one guy just needs to dance. Two more guys come up to him, seemingly making fun of his dance moves. But then something happens (around 1:10 into the video). More and more people join in, and all of a sudden, everybody has reached their tipping points of how many other people it takes on the “dance floor” to make them start dancing :)



Haha.. This is how movements start, how ideas and phenomena spread in society, and how culture eventually changes. The more people in your surroundings that are acting in a specific way, the more legitimate it becomes to act the same. And before you know it, societal norms have changed.